UTM Tracking
UTM parameters help you track the effectiveness of marketing campaigns.
UTM Parameters
Section titled “UTM Parameters”| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Traffic source | google, newsletter |
| utm_medium | Marketing medium | cpc, email, social |
| utm_campaign | Campaign name | spring_sale |
| utm_content | Ad/link variation | banner_a |
| utm_term | Paid keywords | analytics tools |
Building URLs
Section titled “Building URLs”https://yoursite.com?utm_source=google&utm_medium=cpc&utm_campaign=springViewing UTM Data
Section titled “Viewing UTM Data”Go to Analytics → Traffic Sources to see:
- Performance by source
- Campaign comparison
- Medium breakdown